Jacob Watson is a Brand Designer and Art Director with 5+ years of agency and freelance experience, crafting visual stories that resonate. He believes identity is shaped by subtle details that reveal authenticity. Guided by strategy and a sharp eye for nuance, he uncovers layers that make brands feel lived-in and unforgettable. He has worked with York University, Toronto Metropolitan University, Softchoice, Metrolinx, Mercury Espresso Bar, and the Cree Nation Government, creating designs that balance culture and broad appeal.