Cool Concept 6

Shopify
September 12, 2019

The Scaries

Nicola Hamilton & LeeAndra Cianci
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Neither of us had been out of our comfort zone like that in a really long time. We hadn’t learned anything without the pressure of a client, a job, a boss, in forever. So that idea of jumping into something, into the unknown, was liberating. And we screwed up a lot. But it was fun, ‘cause we felt no pressure.

Idiot Watch Savant

Matt Smith-Johnson
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I wanted to be a designer forever. I had the same post in my yearbook since grade five. The one before grade five said I wanted to be a ninja turtle, and then after that, I wanted to be a designer.

The Spirit of Imperfection – Mak

Cat Lamora
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After these experiences things started building up. All the things that I thought I processed and understood and learned from, they started coming back to me as fears, fears that something else would go wrong. But the show must go on, and it did.