Before going freelance, I spent 5 years leading creative at one of Canada’s largest cannabis companies.
I used to opportunity to learn the inner workings of the industry an dove head-first into the culture.
Here’s what I learned: The industry is highly nuanced and every detail matters. It’s about listening to your audience and delivering what the people want, with style.
Our world is largely visual. You can have the best product in the world… but people can’t buy if they don't know who you are… or even worse, can't remember.
