What to Write in Your Design Portfolio

You have beautiful design work demonstrating your wide variety of skills and experience, so why do you keep getting ghosted by hiring teams?
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When people tell me they're applying for jobs and never hear back, it’s often because they're showing their work but not explaining their design decisions and giving context.

Your portfolio works best when it doesn't just show what you did but walks through why your design choices were the right ones for the project.

If recruiters, creative directors, and hiring teams can't understand what you did or how you think, they won't see how you can fit into their teams.

Once you understand who your audience is and what they want to know (the guide breaks this down) then writing about your work is way easier and your portfolio becomes much more effective.

You already have the skills. You just need to communicate them the right way. This guide shows you exactly what you need to do.

You know you're capable of great things as a designer but you can't figure out how to make other people see that.

You get conflicting advice on what kind of portfolio to build, what to include, and how to structure it.

Your portfolio is filled with projects that feel unimpressive or small and you don't know what to say about them.

You're ready for the next level of your career but you're not sure how to prove it in your portfolio.

You wish there was a formula or system you could follow to do this right so you can finally get your portfolio updated.